Inspired by nature, Little Butterfly London is intuitively steeped in maternal instinct to care for babies, mothers and kids. Our creative partnership took took flight from the innate effervescence of Gudrun Wurm and her passionate beliefs about the power of life lived with positive energy. Guided by the name, a tear of wallpaper and a pencil sketch we built the brand from its very initial idea to multi-channel, global activation.

A lifestyle promise replete with finesse and tenderness came to life as nursery-chic found its way into the world of personal care. Sketches brought to being soft illustrations of little butterflies dancing in the warm summer breeze. Free spirits full of new-born promise are gracefully complemented with an airy colour palette affectionately reminiscent of the most delicate skins. British dew-kissed imagery and hazy dappled light link to the brand’s conscious heart – organic-certified skincare made in the UK. Elegant typography proudly centred, invites kindly conversation about exceptional care and sophistication for our most precious little ones. As its in our nature to celebrate newness, the brand has enjoyed many expressions of gifting – from bespoke ribbon for exclusive hampers, meadow grass cotton bags and effective world wide shipping solutions.

Illuminated by its nurturing aspirations, the brand was immediately recognised with a luxury packaging award, 2012. Ongoing success of the baby lines has seen the brand grow into new ranges for mothers and more recently, for kids. Little Butterfly London is listed in Harrods, Children’s Salon and exclusive showcases worldwide.