Beauty rituals with ancient origins
A brand set on breaking boundaries as the architect of contemporary, Malavara champions luxury personal care inspired by Ayurveda. The incarnation of two heartstrong founders on a mission charged with nature’s wisdoms. “Born of India” took us on a sensorial journey around Kerala (Malabar), giving life to a creative canvas rich in cultural intelligence and authentic brilliance. Named by Centuries of Indian Amazingness. Supercharged.
The brand signature, composed of majestic peacocks poised atop lotus flowers, is a nod to the iconography of the Malabar coast, the gateway to the riches of India. The birds bracket the Malavara typeface and hover over the blocked pattern wallpapers. Hand crafted word mark for Malavara gentle echo the gateway detailing, sophisticated and considered.
Characteristic woodblock styled patterns are symbolic icons drawn from nature – plants, spices, flowers – awakening textures inspired by India. Juicy, potent tropical colours give the range energy and pace at home in luxury beauty and spa contexts.
Displaying intricately layered originality from product through all brand moments and messages, the brand was awarded Pure Beauty and Natural Health awards soon after launch.
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