Designing the neo-luxe coat of balms
Noble Isle is an immersive ramble through the natural beauty of the British Isles experienced through fragrance. The design brief: Britain in a bottle. A sophisticated blend of the cultural heritage and exquisite craft of British products made with local ingredients to capture the scents of the Isles from source.
Designed to hold pride of place, the neo-luxe ‘Coat of Balms’ grounds equity through out the brand portfolio. Purposeful and evocative of moods and memories associated with the lush verdure of the British Isles.
The thirteen fine fragrance collections, each a passionate tribute to the land, culture and ingredients are individually rooted in and coloured by British provenance cues – Rhubarb Rhubarb pretty in pink, fireside tinted with warm-beetroot, whisky&water accent of barley-gold. Painting a sophisticated landscape, the earth bound palettes pour into bespoke bottles, cast in a variety of sizes with embellished shoulder and pump detailing have become instantly recognisable and distinguished in situ.
For over a decade, our creative partnership has taken a very natural path, invigorated by our shared passions for expressing excellence in luxury storytelling, adapting to shifting trends and celebrating the ‘art of gifting’. Year on year generous thought has presented seasonal packaging to seduce and delight.
Noble Isle exclusively launched in 2012 at Fortnum & Mason and Liberty. Awarded winner of Walpole Luxury Brands of Tomorrow 2016 and in 2022 the founder, Katy Simpson, recognised as 50 of the most influential people in British luxury. The brand is recognised as best-in-class for luxury bath, body and home products, is extensively stocked in high-end hospitality venues and distributed internationally.
© Reseigh Fooks Ltd 2024
studio@reseigh.design